LÈCHE campaign: oxblood manicure holding a stemmed glass
CHERRY 01 campaign bottle beside cherriesCHERRY 01 the first taste ↗
introducing LÈCHE / beauty with taste

not scented.
flavored.

Cherry-flavored nail lacquer is coming.
For your manicure. With kissing in mind.

SCROLL A LITTLE CLOSER ↓
a new beauty habit

color was
just the start.

We’re developing edible beauty that brings flavor into everyday rituals and intimate moments.

First: cherry-flavored nail lacquer. Deep-red manicures and pedicures, with taste at the heart of the formula we’re creating.

take a closer look
CHERRY 01 campaign bottle on a reflective tray beside cherries01 / THE FIRST TASTE
the first pairing

cherry 01.

flavored nail lacquer

Deep cherry color.
Cherry flavor. Kissing in mind.

deep cherry / proposed price $28
make it your first tasteBe there for the first release.
LÈCHE campaign: deep cherry pedicure on blush satin
the world of LÈCHE

pleasure looks
good on you.

step inside